I know the feeling of waiting for people to arrive and starring at empty chairs or having 30 chairs set up and only having 1 person in the audience. I will never forget my first talk ever.
I had no idea how to start, what to talk about and most crucially how to actually benefit from the event by making an “offer”. In fact I’m guessing that the mere thought of making an “offer” sends shivers down your spine and if you’ve actually tried it, without a proven template, you actually want to crawl up and die even thinking back on the attempt.
I'm telling you now that almost nothing compares to the embarrassment of not knowing your blindly making a poorly structured, sleazy sales pitch at the end and NOT ONE PERSON IS BOOKING AN APPOINTMENT! In fact you may have even experienced that and decided that “this talk stuff” is just not your thing… you’ve tried it and “it didn’t work”.
WELL I WAS IN THE SAME POSITION, BUT I HAD TO MAKE A CHOICE...
1) Choose to master this skill that has been regularly credited by the busiest practice owners in the world as the single biggest practice builder they used for over 20 years.
2) Slink into the dark shadow of embarrassing defeat, simply choosing to shy away from any opportunity like this because, well at times, it just seemed impossible.
I CHOSE OPTION 1 AND YOU SHOULD TOO!
Here is why you simply cant ignore it any longer...